Final Evaluation

Final Music Video

Final Magazine Advertisement

Final Digipack with Lyric Insert

Second Draft of Evaluation

Draft Evaluation

Edited Images

Original Images

Lyrics Insert Draft

Digi-pack Insert

From my Questionnaire results, it was evident that my target audience would like to have the lyrics to the artist's songs included in the digi-pack. Because of this, I have decided to create an insert for the digipack with all the lyrics inside.

Mrs D

The digipak works well - although the forth pain could show more print skills. The ending of your promo could link more to the lyrics - it's about him being woken up. You are nearly there and it is all coming together.

Digi-Pack Draft

Third Draft for Edited Film

Filming - Day 4

Mrs D

This is much better Hannah. Well done. It is much clearer who you are promoting and you have some fab ideas in terms of the walking, use of pictures and the narrative works well. I'm slightly confused as to why he is 'playing' the guitar when it is a piano in the music. You need to redo these I'm afraid as it doesn't work. The clip of him playing the guitar in the narrative sequence by the fire is great, but the ones on the bench look strange. Keep going - you are nearly there and it is much better.

Second Draft of Edited Film

Mrs D

This is a good draft Hannah. You have some effective transitions - I like the use of the dissolve to link the two locations with the fire. Try and get some more filming done and link more to the lyrics.

Filming - Day 3

After I'd made my new decisions about the music promo, I filmed some more scenes with my male actor. This went really well and I was able to film the parts of him singing successfully and then capture the scenes of him walking, which will be sped up in the editing of the film. The only problem I came across was difficulty when using the dolly as I wasn't able to use it on completely flat ground, there it was shakey and produced a shakey image. Other than this, the day filming, went successfully.

Revised Locations

Revised Storyboard

Problems with Editing

When it came to editing the film and putting the promo together, I thought the timing was great but the product as a whole lacked-lustre and wouldn't be a memorable music video that the target audience would respond well to. From this, I decided to revise my storyboard and add in some extra clips that would make the audience connect better with the male actor, as he is ultimately the singer and the artist that I want to promote. I have asked my actors if they are able to film again so that I am able to capture these new clips and put them into the music promo and hopefully produce a better outcome.

Filming - Day 2

For the campfire scene and the dining room scene, I had to film in the evening when it was dark, so had to film on a different day when my actors were available.
When filming the campfire scene, I had to make sure the fire was big enough and bright enough to provide enough light to be able to see the actors in the dark. Luckily, I was able to do this and get a good film at the end of it.

Filming - Day 1

Unfortunately, I was unable to keep to my filming schedule due to illness, so I had to split up the days when I was able to film.
I decided to film the living room scene, kitchen scene and the bedroom scene on the first day of filming as these were scenes that had to be filmed during the day.
I followed my storyboard to ensure I only filmed what needed to be filmed in order to be efficient and didn't come across many problems, only slight tweaking of mise-en-scene.
However, when it came to the technical part of filming, I did find that the dolly we were provided with was extremely difficult to use and didn't keep the camera still, making the film slightly shaky. To overcome this I had to slightly change the camera movement so that the film stayed still, looking more professional.

Feedback on First Draft

I have asked my target audience what they think of my first draft to get feedback and to see what I can change to make it better.
Response 1: I like the way the images on screen match the lyrics, so the story is told really well. The scene with the camp fire works really well and the colours look effective and makes you connect with the characters. However I think there are places where it seems a little flat and could do with some scenes that are more dynamic and memorable. I look forward to seeing the stop motion animation.
Response 2: When I watched the music promo, I didn't feel as though I connected well with the actors and think I should especially connect with the male character as he is the artist being sold. I think that there should be some more clips focused more on the artist, but I like the first draft as a whole.
Respone 3: I think the promo is really good and works well with the song, it made me feel happy for the couple. I think there could be a couple of bits tweaked , especially in the living room where the camera is a little bit shaky. Other than that I think the promo works well

First Draft of Edited Film

Dolby

What images are you using fof the rest of the album? Will the front cover of the digipak link well to the mag advert?

Tracklist Layout Feedback

I have taken the draft's to my target audience to ask which layout they prefer visually. The majority said that they preferred the second draft so this is the layout I will continue to edit for the back cover of the digipack.

Tracklist Layout Draft #2

Tracklist Layout Draft #1

Magazine Advertisement Final

Which Draft do you prefer?

I have asked those in my target audience, of young people between 16-25, which magazine advertisement draft they prefer; the majority of which said they preferred Draft #4, so this is the draft I will go on to develop to create a final magazine advert.

Magazine Advertisement Draft #4

Magazine Advertisement Draft #3

Mrs D

This looks excellent Hannah. The picture quality and use of lighting works well. Integration of text and image is effective. Well done.

Magazine Advertisement Draft #2

Magazine Advertisement Draft #1

Digi Pack Font and Colour Choices

These are the potential colour choices for the Album Digi Pack, and probably for the Promotional advertisement too, to keep continuity. I like the second option in a burnt orange colour, as I think it is both contempory and alternative, which suits Ed Sheeran's style and image. However, when it comes to taking the images for the Digi Pack I need to consider which colours will compliment the image to promote the album to its best ability. I will also get feedback from my target audience to see if they agree with the colour and font choices.

Digi Pack Font Choices

Mrs D

I'm impressed Hannah. Put some reflection/comments next to the images and filming attempts. Keep up the good work.

Ancillary Task Ideas

Digi Pack Ideas
The digipack includes four panes that will be used to promote the single "Wake Me Up" by Ed Sheeran. Due to the song title, my initial idea is to have the main image as the bed that features in the music promo. This represents the lyrics well, and Ed Sheeran is known for his unique style so this should fit with his image. However, from researching into existing digipacks, promoting the image of the artist is also extremely important, so to have an actor as 'Ed Sheeran' could be used on the front cover of the digipack. His existing digipack for his album "+" simply features his face on the cover, so this should influence the digipack I create to ensure that it fits with his style.
On the other hand, the back cover of the digipack needs to have a main image on aswell, therefore I could use an image of 'Ed Sheeran' on one side of the cover and the image of the bed that represents the song and single title on the opposite side of the digipack.
The layout I will use for from the options i've posted below, is Layout 3 because i think it's the best layout for promoting the artist's name and single title but also attracts the buyer/audience to the main image. For the reverse side of the digipack I will use Layout 2 to set out the images and the text. For the side pane I will use Layout 2 and the inside of the digipack I will use layout 2 aswell. I think these layouts keep with the conventional layouts of digipacks yet with the right images and text could give a unique style that fits with Ed Sheeran's image.

Camera Angles and Shots Practice

I have practise using the camera both on the tripod and handheld, to get a feel for how it works and what works best. I have used the zoom and different camera angles to practise before filming the real construction. I have practised tracking too, as I will be tracking the couple in my music promo.

Stop Motion Animation Practice

There will be two scenes in the music promo I create that will include stop-motion animation. One of these is when the couple are around the dinner table, and stop-motion animation will play for around 11 seconds and will feature the couple cycling down a road and the second is when the male character is outside and puts his cigarette out on the floor; this will be for 13 seconds and will feature the couple dancing in the bedroom with the "heart shaped stone" in perspective to the camera.

Filming Schedule

This is how the day should plan out on the day of filming. Hopefully the time allocation will fit with the weather and when it's darker outside but still light enough to film. If all goes successfully and I am able to stick to this schedule, the images should be appropriate for editing afterwards.

MES - Location

Camp Fire Scene
The camp fire scene will need to be shot at night time to look authentic, so I will need some lights to shine on the actors so that the camera will pick up the characters. When I create the filming schedule I need to take into account the time of filming.

Outside scene - Smoking & stop-motion animation

Kitchen scene

Kitchen Scene through the window

I found it quite difficult to take a photo through the glass without the light blocking the view, so I will need to take this into consideration when I come to film this shot to ensure that the characters can be seen. I will do some tester shots with the camera to make sure the characters can be seen through the window and if not I shall have to rearrange this shot and maybe film it from the inside instead.

Bedroom Scene - Stop Motion Animation

Bedroom Scene

The Mise-En-Scene in this location isn't correct as I don't think the bedding and lamp create the right feel for a young couple's bedroom. Therefore I will change the bedding to black and white bedding and put a different lamp on the bedside table.