How Research will inform Planning

From my research I am able to go on to make decisions about planning the music promo and ancillary tasks that I will create. Initially I made questionnaire's to identify what viewers like to see and not like to see in a music promo. From this, I can make informed decisions about where to go next with the planning stage. For example, I have identified that the target audience for the promo will be for 16-25 year olds and the preferred genre of music is Pop or R'n'B.

I have also asked people what they expect to see from an album digipack and promotional advertisement to help plan the ancillary stage of this project. From the results I will be able to design and create a promotional package that will attract as vast an audience as possible for the most effective way of promoting the artist.

From holding a focus group I was able to get some first hand feedback on a music video and what is liked and not liked in the promo. This will help influence me in the decisions I go on to make; for example, I should be careful about controversial subjects as not all of those who were surveyed liked that there was controversy.

I have learnt that the most preferred style of music promo is narrative-based, so I will take this forward when planning my promo. When looking at real media artefacts I identified the majorty of the camera angles used were close-ups and medium shots to focus on the artist and promote their image. This ties in with what's expected in mise-en-scene; female's outfits are usually relatively voyeuristic to attract male's attention, whilst male's usually have the lighting and scene to focus attention on them. This will help me as i can aim to replicate this in my music promo.

I have then researched into the ancillary task and what buyers expect from Album digipacks and promotional adverts. The focus is primarily on the artist's image, name and then followed by the album name, showing the order of importance. The artwork or images of the digipack or advertisement usually represents the name of the album so that it all links in together to present continuity and keep the three promotional tools as a package. This shows me what to expect so i can replicate this into my planning.