Initial Ideas

http://www.youtube.com/watch?v=MEsmNPPRZnE
Bruno Mars - Somewhere in Brooklyn

This song has a clear narrative in the lyrics which i can create a music promo from to relate the images to the lyrics. Bruno Mars was one of the popular artists I gathered from the responses I got for the music video questionnaire so therefore I know that he is well-known and will be liked by the public. However, this means that image will be important to keep with his own image as an artist so therefore I should aim to replicate this. This song is from the album "Doo Wops and Hooligans" so the ancillary tasks will need to promote this album, and inkeep again with the artist's image.

http://www.youtube.com/watch?v=VBqIvGgC8tk
Ed Sheeran - Wake Me Up

This song is emotional and could be presented in an "Ed Sheeran" style which is typically more artistic than other artists. This could mix concept-base with narrative-base to follow a couple in a relationship to fit with the lyrics. This song is from the album "+" so I would need to promote this album using the music promo, album digipack and promotional advert.

http://www.youtube.com/watch?v=TZ5NCVCYvP8&feature=related
Katy Perry - Self Inflicted

This song is about love so a relevant narrative-based music promo could fit well with the lyrics and tell a story of how she has "self-inflicted" wounds. Katy Perry has a relatively unique style to suit her target audience so if I chose to use this song to make a promotional package from I would have to inkeep with her image for the music promo, advertisement and album digipack.