http://www.youtube.com/watch?v=KlyXNRrsk4A&ob=av2e
Katy Perry's music video promoting the single, Last Friday Night is very much narrative-based, telling a clear story throughout. The images on screen match the lyrics well and the comical story line grips the viewer into watching the promo. Using a interesting narrative is successful in promoting the song and the artist because it makes the viewer want to carry on watching and wonder what else the artist can produce.
Katy Perry is an established artist, so not only can afford to take new risks with the promotion of her music, but has a fan-base that will be looking forward to new material from her. However this video still reflects Katy Perry's style through the use of bright colours which can be seen in the majority of her other promotional videos, digi-packs and advertisements. The use of bright colours represents the target audience that the video is aimed at; typically a younger audience who relate bright colours to fun. This is backed-up by the mise-en-scene and the scenario. For example, the music promo shows Katy Perry at a typical drunken teenage party, which would attract teenagers to watch it as they can relate to it, yet the use of bright colours and short takes would attract a younger audience too that are traditionally attracted to pop music.
The time that this music promo was launched was soon after the youtube sensation of Rebecca Black. Katy Perry decides to feature Rebecca Black as a comical aspect of the video that stirred up conversation about the music promo. This made viewers want to watch the video to see what the stir is about, which in effect became good publicity for the song and for Katy Perry as an artist.
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