Music Video Questionnaire Results

The majority of the people asked were Female and in the 16-25 age range, so initially this gives me a target audience to aim my music video at. However, there was still a large percentage of those surveyed who were male, so this needs to be taken into account when getting ideas for the video.

Fortunately, there was only 2 people out of the people I asked who did no watch music videos, and these two people feel into the over 61 category. Therefore my results should reflect well what audiences think when they watch a music video as a promotional tool.

Out of those I asked, the most popular genres of music were Pop and R'n'B, followed by Hip-Hop and Dance music. This therefore shows me what genre of music I should aim to produce a music video in, that will be most enjoyed by my target audience.
Which artists do you listen to most?
Popular artists that i found reoccured in many of the surveys were, Beyonce, Eminem, Nicki Minaj, Katy Perry, Rihanna, Ed Sheeran and Kanye West.

The most popular answer of how music videos are watched came out to be through the Internet. Those who chose internet mostly commented that they watched the videos through the internet streaming website youtube.com, however a couple of responses said they also used music.com. The second most popular way music video are watched are via music channels on the TV. This bought examples of MTV, MTV hits, Viva and 4 music. The few people who said they watched music by downloading them, said that they watched this through iTunes and iM1.

What's your favourite music video?
Popular answers for this question were,
Kanye West - All of the Lights
Rihanna - SNM
Ed Sheeran - The A Team
Noah and the Whale - 5 years time
Ok Go! -Here it goes
Katy Perry - Last Friday Night

From these results I can use these music promo's as Real Media Artefacts for further research, as these are the videos that my audience likes to watch and will therefore influence the music promo i create effectively.

What is it about this music video that you like?
This often came back with answers like, "it's unique," "it grabs your attention," "the video fits with the beat of the music," "Bright lights and colours"
What do you not like to see in a music video?
The most popular response for this question was nudity and naked women. However, a lot of people also answered that they didn't like to see plain, boring or cringy music videos.

Those surveyed said that they enjoy narrative-based music videos most to watch, with performance-based being the second option. This gives me an outline of what the audiences like to see so I can mirror this in my decisions for the music video i will create

Most of those asked, said that they didn't mind whether it was groups or artists who were in the music video. However, those who answered with an option preferred to watch solo artists as opposed to groups.

This question bought an almost even result with 17 people preferring to watch the artist or band in the music video, whereas 13 people replied that they like to watch actors instead